Smart AdServer signs a contract that is pan-european MEETIC

the best European dating internet site has opted for Smart AdServer to control every one of its internet marketing promotions in France and European countries

Paris, – Smart AdServer, a respected player in European countries in adserving and electronic marketing, announces that MEETIC, the best European dating agency, has opted for its marketing answer to deliver each of its display promotions in European countries and optimise its campaign to recruit brand brand new people.

Launched in 2002 because of the French born Marc Simoncini, MEETIC could be the leading European agency that is dating. Providing two services that are different dating and matchmaking with Meetic and Meetic Affinity mainly – in 16 countries in europe (France, Belgium, Switzerland, Luxembourg, Italy, Spain, Austria, Sweden, Finland, Denmark, the mylol uk, Germany, Portugal, Poland, Norway in addition to Netherlands) and Latin America, MEETIC comes in 13 languages. With 945,000 customers, and after the buyout associated with European tasks of the competitor Match.com (the usa team IAC and leader that is global final February, MEETIC happens to be the benchmark for online dating sites in European countries. It really is in specific because of a powerful online recruitment policy that MEETIC happens to be in a position to be market leader, across European countries. From the power among these total outcomes, MEETIC chose to carry on its expansion in European countries.

Being mindful of this, MEETIC had been searching for a reliable, scalable and revolutionary technical solution, handled by a group of specialists, rendering it feasible, in the one hand, to control and harmonise every one of its promotions to win new customers and improve consumer commitment in European countries, as well as on one other to analyse performance and quickly measure any profits on return. After examining all leading technologies when you look at the advertising host market, MEETIC find the Smart AdServer advertiser solution, in specific for the advanced features and real functionality. Also, MEETIC’s specific major acquisition issues needed a response that is personalised. Smart AdServers capability to develop customised functions with very high added value services of focusing on, reporting and monitoring had been consequently a determinant criterion for MEETIC.

Now boasting MEETIC among its clients, Smart AdServer has strengthened its place as a standard player when you look at the French and European areas. “We are pleased to announce the signing for this contract that is pan-European one of many biggest advertisers in European countries. This agreement fits completely with this development that is international strategy and bears witness towards the undeniable competitive advantages and maturity of Smart AdServer“, states Cyrille Geffray, the Managing Director of Smart AdServer. “This signing is a solid sign not just for people however the market that is entire. The largest players, advertisers, news agencies and marketing houses are actually willing to imagine a substitute for old-fashioned adserving solutions. They truly are looking for more revolutionary lovers able to aid their jobs. Within an increasingly competitive environment in that the web marketing marketplace is dominated by three key players, Smart AdServer’s self-reliance from some of these leaders can also be reassuring.”

Among its consumers are big news agencies such as for instance Zed electronic, Starcom, Mindshare, Mediacom, Mediaedge:cia, Universal McCann, … because well as a big range web sites and businesses, including PIXmania, Reed company, Axel Springer Hungary & Poland, broadcast Canada, MSD worldwide, Wolters Kluwer, Los Angeles Vanguardia, Canal+, Curse Gaming, Amiado…

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